New Brunswick's economy is led by manufacturing industries such food and beverages, followed by wood-based manufacturing, transportation equipment, and processing of non-metallic ores and primary metals.
New Brunswick has an abundance of natural resources. Forests (mostly spruce and fir) occupy 85 percent of the land mass; consequently, wood and wood products (pulp and paper, sawmills, and furniture ) are a key to the provincial economy. New Brunswick has several large mines that extract silver, bismuth, cadmium, coal, copper, natural gas, gold, oil, lead, potash, peat, tungsten, silica, salt and zinc. Many of these non-metallic ores and primary metals are processed in the province.
Tourism is a vital part of the province's economy. Over 1.5 million people visited New Brunswick's tourist attractions, including its two national parks and numerous provincial parks.
Fishing and agriculture are also very important. More than 50 varieties of fish and shellfish are caught here; in fact, the town of Shediac has been called the "lobster capital of the world." In agriculture, New Brunswick's potatoes are renowned in over 25 countries; strawberries, apples, blueberries and vegetables are produced for local consumption and for export, and the province is self-sufficient in the production of milk and poultry. The processing of food & beverages is a key manufacturing sector in the province.
In recent years, New Brunswick has undertaken an effort to further promote economic development focusing on information and communication technologies. The province now calls itself as the "Call Centre Capital of North America," with well over a dozen companies having established facilities in the province.